How Starbucks Increased Their MRPU by 16% Using Voice Commerce
Published in
3 min readAug 13, 2020
Voice commerce that is running on voice assistants like Alexa, is increasing in popularity, and consumers are using these voice assistants for more than just checking the weather or playing their favourite song. Starbucks is one of the latest brands to hop on the voice-commerce train, making things even more convenient for their customers and in-turn, increasing sales. Now…